Understand first
Who is this for, what do they already know, and what are they afraid of getting wrong? Everything after this is cheaper if this part is right.
About
Hi, I'm Huyen.
A designer working across product, brand and print. I get excited about things that feel so natural people don't notice the design — they just enjoy the experience.
I started in graphic design — posters, packaging, dielines, the kind of work where a 2 mm mistake becomes a thousand boxes that will not fold. That taught me to design backwards from how something actually gets made.
Brand work came next: logo systems, colour, and the guidelines that keep an identity intact when a sign fabricator in one city and a print vendor in another are both working from the same PDF. The Regal Group book ran to 39 pages in two languages, and most of what I know about writing clear rules came out of it.
Now most of my time goes to product — trading platforms, AI tools, SaaS dashboards. Different surface, same job: work out who this is for, then decide what they need to understand in the first three seconds and what can wait.
How I work
Fast, but never
in a hurry.
Decide in the open
I show routes rather than one polished answer, and I say what each one costs. Clients pick better when they can see the trade-off.
Finish properly
Specs, states, dielines, handoff files. The work is not done when it looks good in a deck — it is done when someone else can build it without asking me.
Selected engagements
Where the
work has gone
2025 — 2026
UI/UX Designer
4XC — Gamified trading platform
End-to-end product design for web and mobile: dark design system, dashboard, live duel arena, signals matrix, rewards and referral.
2026
Product Designer
Nomi — AI companion app
0→1 concept and interface for a voice-first companion: persona system, voice home, chat-to-notes.
2025 — 2026
Product Designer
LifeFrame — Responsive app shell
Rebuilt a life-organising app as a live HTML shell that widens from phone to desktop: component system, chat and shared-frame flows, full-screen photo viewer, motion.
2025
Product Designer
BizOZ — AI document research SaaS
Ingestion and research workspace, document typing, component set and auth.
2026
Art Director
Dreamlife Renderings — Social feed system
Art direction and template system for an architectural rendering studio: grid composition rules, post templates and a written guideline.
2024
UI/UX Designer
8 Pops — Custom ice cream app
App design and visual identity for a made-to-order popsicle brand: flavour requests, community voting, reviews.
2024
Brand Designer
Kurzfilm.io — Germany
Logomark, lockups, construction grid and 8-page brand guideline for a short-film platform.
2023 — 2024
Illustrator & Motion
CYSPA, Ammersee, PCI, Balko, ACTICO — Germany
Illustration systems and animated explainers for cybersecurity, technology services and credit-risk software.
2023
Brand Designer
Regal Group — International property developer
39-page bilingual brand identity system: logo family, colour, typography, pattern, collateral, uniform, packaging and signage.
2023
Brand Designer
Gleam Coffee & Tea — Da Nang
Full identity for a built shop: logo, line-drawn mascot, cup packaging, window vinyl, blade sign and shopfront.
2023
Brand Designer
GAIUS Coffee — Logo & concept
Logomark, wordmark, colour palette and type system.
2022 — 2024
Graphic Designer
Packaging & print — SAME, tazan, Daegu, Nhà Zen, YÊN
Cartons and dielines, label series, bilingual posters, stationery suites and campaign key visuals.
Capabilities
What I bring to a team
Design
- User flows & IA
- Wireframing
- UI design
- Design systems
- Prototyping
- Responsive & mobile
- Developer handoff
Brand & graphic
- Logo systems
- Brand guidelines
- Art direction
- Packaging & dielines
- Print & POSM
- Illustration
- Explainer animation
Tools
- Figma
- Illustrator
- Photoshop
- InDesign
- After Effects
- Framer
- AI tooling